It's All About The Network

In Robert Kiyosaki's new book, "The Business Of The 21st. Century" he devotes the entire book to Network Marketing. The interesting thing is that he never entered the industry as a distributor, but he has become a product user from some of the companies that he has studied over the years.

After reading the book I knew I was in the right place at the right time in the right industry because he makes such a compelling case to be in Network Marketing. He never promoted one company over another, but asked that if you do enter this industry to do your homework and choose one that fits you. He writes that entering this industry is so much more that just a product and making tons of money. Is there the potential to make a great deal of money? Absolutely, but that is not the only reason to get into a Network Marketing company.

He talks about having a good product, but again there are a lot of companies that have good products. So if it's not the money and it's not the products that he is recommending, then what? Very simply, he is talking about building a network. The future, as he describes, is moving products and services through a network of people. By building a large network you now are creating an asset. If you recall in his first book, "Rich Dad Poor Dad" he described the difference between an asset and a liability. So many people don't grasp this concept, but an asset puts money into your pocket and a liability takes money out of your pocket. By building a network you are creating an asset that will pay you for many years to come. Does it take work to build a network? Yes, it does, but what is your alternative? Work for someone the rest of your life and never have the security our parents and their parents used to have. The days of working for one company for 40 years are gone. The economy is changing rapidly and you have to be able to adapt to these new changes.

In addition to building a network he writes about a companies ability to educate. Does the Network Marketing company have systems in place to help you succeed? Do they have excellent training? Are they creating a duplicatable system so ANYONE can succeed if they only put in the time and are willing to be coached? These are critical questions that you have to ask yourself before getting involved with a Network Marketing company. So you see, it is so much more than a product or making money. This is about growing as a person and if you are willing to put the time and effort in, the rewards will be greater than you can possible imagine. Building a network doesn't happen overnight, but if you start now can you reap the rewards for many years to come. After all, this is the "Business of The 21st Century."