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Tuesday, March 22, 2011

Network Marketing

You ever wonder why Network Marketing gets a bad wrap? Could it be the old business model where you buy thousands of dollars worth of product and then it is your responsibility to sell it. When you can't sell it then you have a garage full of product that no one wants and you are out a bunch of money. Maybe because you think only the people that get in first are the only ones that make the money? You have tried your hand at it and the company changes the comp plan or they go out of business and you get discouraged.

It could be one of these or a combination of these reasons that the industry is looked on as a pyramid or a scam. Unfortunately, there have been some unsavory companies that have entered this industry, but have been weeded out because they have been exposed for what they are. Over the years, stories of these companies have become the "norm" for a representation of the industry and it is extremely unfair. There are exceptional Network Marketing companies out there.

If you understand the business model that this industry affords you could definitely see the appeal, but you must do your research. If you are interested in joining a company then you have to do your homework first. My suggestion would be to look at several very important factors. The first would be to find out what your passionate about. So often people get sucked into a company because of the money. They think it will be easy money without any regard to the product. They say the same thing about buying stocks, buy what you know about and are interested in. After you decide what gets you excited then you MUST check out the company. Every January, a thousand new network marketing companies start up and by the end of the year there are a handful left. The management team is critical to the success of the company. The next criteria would be need. Is there a need in the marketplace for these products. When people approach me about their products I always ask them,"would you buy this product if a business opportunity wasn't attached to it?" The answer better be Yes. The compensation plan has to be simple and easy to explain. If you can't understand it then how are you going to explain it to someone else? The last thing that you should consider is if you are coachable. There is no need to reinvent the wheel here, just follow people that have become successful in this industry and keep it SIMPLE.

I did all of the above research and that is why I landed at Isagenix. I am passionate about the products and helping people get their health back. The management team has taken another company to one Billion in sales and did the same for this company already. There is a tremendous need for these products as we face so many challenges today regarding Toxcicity, Obesity, and lack of Nutrition. The compensation plan is the easiest to explain and most lucrative in the industry. To top it all off is the future products that this company is developing. In Aug, the anti-aging industry will be turned upside down with the launch of the age reversal product currently know as Product B. Stay tuned!!

If you are afraid of the industry then I believe you just don't understand it. If you have a bad taste in your mouth because you have been burned before then I suggest you do some more research before jumping back in. The author of "Rich Dad Poor Dad" just wrote another book called "The Business Of The 21st Century" and he describes this industry, the Network Marketing industry, as the way business will be conducted. This is about a system through which a product and service will be delivered in the most efficient cost effective way while creating wealth for those who choose it.

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