The New Business Model

Have you ever read Robert Kyosoki's book "Rich Dad Poor Dad"? It has sold over 25 million copies and continues to sell. He has just written a new book called "The Business of The 21st Century". In this book he describes how products and services are going to be delivered to people in all countries. The business model he describes in the book is called Network Marketing. This is the future. He talks about building assets and by building a network you are creating an asset. Remember that an asset is something that puts money into your pocket and liabilities is something that takes money out of your pocket.

So many people have a bad taste in their mouth about Network Marketing because they either got burned or they just derived an opinion from other people without investigating the business model themselves. Network Marketing is a brilliant business model if you have three key factors:

1. Products that Work
2. Timing
3. The Management Team

The company I am involved with, Isagenix, has all three. Since 2002 they have accumulated over one billion in sales. There is only one reason for that...the products work! They are filling a need in this country by providing nutritional cleansing. We face so many issues today such as; Toxicity, Obesity, Environment, Lack of Nutrition, etc. They have developed products that provide a solution to all of these issues. They are also getting into an area that will be the next big industry called Wellness. The Wellness industry will become the next trillion dollar industry. Please watch http://bit.ly/fDLCIi to hear one of the top economists talk about the future.

Is the timing right for these products? America is aging and within a few years about 50% of the population will exceed the age of 50. That is an extremely large segment of the population. Everyone will be looking for ways to be healthier and live a better life. In this country alone, $109 million dollars a day is spent on diet related products. Isagenix provides an alternative to dieting because diets don't work. The timing for these products and this company is perfect. Especially the product they are launching in Aug. I will talk about that in a later post.

The management of this company is second to none. The founders have been in this industry for over 25 years and have taken another company to over a billion dollars. They have assembled the top people in this industry and put them together to form the "All Stars" of the industry.

We network every day of our lives, but we normally don't get paid for it. Ever tell someone about a great restaurant or a movie that you saw? How about telling someone about a great place to get your carpets cleaned or your nails done. That is networking. This is the same concept, but your educating someone about amazing products that help you feel better and look better. By sharing these products with people you know, the company will pay you for that referral. You also get paid when they share the products with their friends. It is a simple concept that is brilliant, but a lot of people feel they are scaming people or it is one of those pyramid schemes. You need to form your own opinion by investigating the company and the products. Whether it is my company or any other Network Marketing company.

Remember, this is the future business of the 21st Century.