Information Overload

In today's society we are bombarded with information at lightening speed. With the advent of the smart phone you have access to any information at your fingertips. I remember going into Costco to buy some dog food and there was a women in the aisle on her smart phone doing a search for reviews on a particular brand of food. You want to see a movie at a moments notice? Just go to your phone and look up the times and you can actually buy the tickets right from your phone.

With all this information at our disposal is it too much information? How do you decipher all of it and process it so it all makes sense? On the one hand, if you are researching a product to buy then you have a lot of information to choose from. After your research you can then make an intelligent decision which product to buy. On the other hand, you can ask a friend if they have had any experience with these products and then make your decision based on their recommendations.

This is where the power of word of mouth marketing comes in. If you came across a great restaurant you would want to share that info with all of your friends. Once you recommend it to them they can then go on-line to check out the menu, prices and locations. A recommendation from you will hold more weight then if the person just did a search for a restaurant in a particular city.

Word of mouth is the strongest form of advertising and that is why the network marketing industry is growing so fast. With so much information out there it is comforting to know that you can get great tips about all kinds of things from your circle of influence. There are those that frown on the industry because I believe they don't understand it. Everyone in this country networks all the time and they don't even see it as networking. An example would be if someone notices your haircut or a women's fingernails and says, "Hey, I like your haircut or your nails look great, where did you get them done?" Once you open your mouth you just became a networker, but the difference is you didn't get paid for it.

During your fast paced day try to become aware of how many times you recommend something to someone. Every time you make the recommendation, stop, and realize that what you are doing is passing on information first hand of that product or service and how you benefited from it. The network marketing industry is no different and yet people put up this wall whenever they hear the word network marketing. It is no different than me telling you about a great movie or a great restaurant to try. In my case, I'm telling people about a complete system for better health. Either they buy it or they don't, but at least I'm providing them first hand information about these products.

With information overload happening on a daily basis I still believe word of mouth IS the most powerful form of advertising. So if that is the case why not get paid for recommending something that will benefit everyone that tries the product? Could it be as simple as that? The answer is yes.